The Step Trade

The Step Trade is a sustainable e-commerce platform designed to help people discover purposeful products and take their first steps toward a more conscious lifestyle. We developed a bold visual identity inspired by Scandinavian design and Piet Mondrian, centred around a punchy, scalable logo that reflects the idea of incremental progress. The supporting icon system, colour palette and typography were crafted to feel trustworthy, modern and digitally ready, with a vibrant turquoise accent used to highlight key information. A strong and cohesive foundation for a brand ready to grow.