We proudly partnered with The Step Trade to develop a distinctive identity for their sustainable e-commerce platform, aimed at becoming the go-to destination for discovering and shopping purposeful products while guiding newcomers to a sustainable lifestyle.

Our research and development phase drew inspiration from Scandinavian design and Piet Mondrian, culminating in a bold, punchy logo that scales perfectly for digital applications.

The Step Trade icon encapsulates the incremental steps consumers take toward sustainability, offering an instantly recognizable and adaptable mark.

We curated a color palette that exudes trustworthiness and contemporary flair, featuring a vibrant turquoise accent to highlight key information. To ensure brand consistency across all marketing channels, we crafted comprehensive brand guidelines detailing logo scalability, type system & hierarchy, color palettes, and assets—a crucial component in maintaining recognizability, trust, loyalty, personality, differentiation, and brand authority.