Wild Water Skincare

Wild Water Skincare is a Lake District inspired skincare brand rooted in the ritual of cold-water swimming, formulated with natural antioxidants and botanicals to protect and replenish the skin. During their rebrand project, we identified that the existing identity lacked recognition, personality and scalability, prompting a complete visual refresh. We created a contemporary logo supported by a flexible set of brand assets for use across print and digital applications, retaining the original colour palette while pairing it with a more distinctive and characterful type system. The minimalist approach ensured clear product differentiation and a refined, versatile aesthetic.