Wild Water Skincare is inspired by wild swims in the Lake District, designed to protect you from the elements. Delivering natural high strength plant based antioxidants and botanicals to replenish and nourish the skin.

Through the research and development phase of the rebranding of Wild Water Skincare, we found that the old identity lacked brand recognition, personality and scalability.

As a result, we developed a new, more contemporary logo with a number of assets to use throughout print and digital media.The original colour palette was used throughout the rebrand and was paired with a type system that is full of character. 


The minimalist nature of the identity gives it plenty of versatility when differentiating between products. The cleansing oil was featured in March 2022 Vogue Magazine.