See What’s On

See What’s On is a platform created to help Cumbrian businesses share their events and activities with ease, while giving locals and visitors a simple way to discover what’s happening across the region. The visual identity is built around the outline of a calendar month, forming a flexible graphic element that scales fluidly across the brand. The friendly brand mark takes inspiration from the daily grid of a calendar - a square representing each day and a circle marking an event - together forming a pair of eyes that reinforce the name and instantly draw attention to key information. Paired with a bold, playful typeface, the identity offers strong versatility for both digital and print applications, supporting a clear and engaging user experience.