Wake On The Bay

Based on Lake Windermere, Wake On The Bay offers tailored watersport experiences. For this project we redesigned and rebuilt their website from the ground up, beginning with a digital design system to strengthen visual consistency and brand personality. The new experience prioritises clear user journeys, making pricing, activities, reviews and essential information easier to find and digest. Dynamic visuals, structured content and an intuitive layout work together to inspire confidence and excitement, and ultimately drive more enquiries and bookings.