Tracks & Dales

We partnered with Tracks & Dales to create a visual identity rooted in storytelling, connection and shared experience in the outdoors. At the heart of the brand is a distinctive logo mark designed to resemble a bookmark, with a subtle mountain form revealed through negative space. This concept reflects the stories people carry with them through challenge and growth, and the idea of opening a new chapter through shared outdoor experiences.

The colour palette draws from nature and emotion, combining a deep, trustworthy green, a soft sky blue that conveys warmth and reassurance, and a bright orange accent symbolising optimism and forward momentum. The negative space within the mark was extended into a repeatable pattern, and the identity was carefully crafted to scale across different environments.