Tallulah Rose

Tallulah Rose flower school (based in the historic grounds of Levens Hall), is known for empowering students through creativity, education and community. To begin this visual identity project, we started by understanding their core values - growth, collaboration and confidence, and translated those into a visual identity that felt both modern and true to their heritage. With the Tallulah Rose name already carrying strong recognition, typography became the heart of the identity. We developed a type system that complements their stunning visuals, centring on a tall, confident condensed sans serif that symbolises growth and echoes the structure of stems. The result is a distinctive and contemporary brand that elevates their story while honouring their roots.