Save Windermere

Save Windermere is a nationwide environmental campaign committed to ending all sewage discharges into Windermere. Working closely with the team, we developed a bold visual identity and website designed to raise urgency, build clarity and inspire public action. Through a brand strategy workshop, we defined the campaign’s core message and created a distinctive mark inspired by the sewage outflows impacting the lake. Paired with a vivid toxic-green palette and a custom algae pattern, the identity delivers a powerful and flexible visual language that strengthens awareness and amplifies the mission at every touchpoint.