Impact

Impact is a world-leading experiential learning company who approached us with a misaligned identity and inconsistent brand execution across global teams. They needed a robust and adaptable visual language that could scale internationally and bring clarity to their marketing and digital presence. We developed a new visual identity rooted in their brand strategy, creating a distinctive brand mark, refined wordmark and a cohesive typographic and colour system that reflects sustainability, growth and creativity. Alongside this, we redesigned their website to improve navigation, accessibility and user flow, pairing a clean, modern interface with purposeful CTAs. The result is a unified and confident global brand supported by a high-performing digital experience.