    Branding
    Print & packaging
  

Wild Water Skincare

Clean and clear identity

Health & Beauty

2021

visual identity

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Wild Water Skincare is a Lake District inspired skincare brand rooted in the ritual of cold-water swimming, formulated with natural antioxidants and botanicals to protect and replenish the skin. During their rebrand project, we identified that the existing identity lacked recognition, personality and scalability, prompting a complete visual refresh. We created a contemporary logo supported by a flexible set of brand assets for use across print and digital applications, retaining the original colour palette while pairing it with a more distinctive and characterful type system. The minimalist approach ensured clear product differentiation and a refined, versatile aesthetic.

“Working with the team at Lake House has been and continues to be an absolute joy. They work really hard to understand me and my brands and create unbelievable results. Communicating your goals and getting the outcome is effortless with them. They have already delivered not just once but twice for two different projects and I couldn’t be happier with the results and the progress both brands have made. They go above and beyond to be supportive and available and I look forward to working with them long into the future. If you are looking for someone to support you to take your brand to the next level then I would recommend them 100%.”