Adidas Fan Zone - KSA

During the Qatar 2022 World Cup, we supported Sweetwater to create a number of creative assets used within the Adidas fan zones in KSA.

Playing our small role in making the Qatar world cup an unforgettable experience for so many was a highlight of our year.

This was the first brief we executed in the Middle East, and we’re looking forward to supporting this region much more in the future.