adidas Localised Tee’s

We were commissioned to create a series of localised graphic t-shirt designs for adidas, produced exclusively for stores across the UAE, including a collaborative release with Foot Locker. The project spanned multiple themes and audiences, combining cultural storytelling with sport, lifestyle and sneaker heritage. We developed a collection covering Running Lifestyle, Training Lifestyle, UAE National Day and Abu Dhabi Motorsport, alongside a limited series inspired by three iconic adidas footwear lines: Samba, Spezial and EVO SL. The designs balance bold illustration, clean compositions and culturally attuned details.